Will Open AI kill videos!? The Sora Revolution!

Welcome to our latest newsletter! In this edition, we've got exciting insights to share from John S. Kim, CEO of Sendbird, on building successful products and leadership. Plus, we're bringing you the latest from YouTube, including new features like mobile uploads and creator gifting, aimed at making content creation easier. And don't miss out on the buzz surrounding Sora AI-generated videos, changing the game for content creation as we know it.

Insights from John S. Kim (Founder and CEO of Sendbird)

Customer Conversations: The Fundamental Pillar

John emphasizes the importance of customer interactions, urging founders to move beyond occasional conversations. He advocates for daily engagement with 3 to 5 customers, underscoring that the foundation of a successful product lies in understanding and addressing customer needs.

Choosing the Right Path: Aligning Strengths with Ideas

One common pitfall John observes is founders choosing ideas not aligned with their strengths. He encourages aspiring entrepreneurs to evaluate whether they can commit to an idea for the next ten years. Matching personal strengths with business ideas is key to sustained commitment and success.

Rapid Iteration and Product Market Fit

In the early days of Sendbird, John highlights the relentless pursuit of product-market fit. Swift iterations, following up within 24 hours on customer interactions, and a two-week release sprint were crucial to shaping the product to meet market demands.

Building and Nurturing Culture

Culture, according to John, is the superorganism that shapes an organization. It's not about what's written on the wall but what is practiced daily. John's journey underscored the significance of a strong culture, learned from observing a previous company's decline due to a weak culture.

Seeking Growth: Learn from Those Ahead

John advises fast-paced learners, whether in startups or professional careers, to seek guidance from those a stage or two ahead. Learn what greatness looks like from multiple perspectives, identify patterns, and work backward to align your trajectory with your goals.

CEO's Role: Strategy, People, and Resource Allocation

For CEOs, John outlines three critical roles: crafting the right strategy, assembling the right teams, and efficiently allocating resources. He stresses the importance of thinking long-term, having patience, and daring to take calculated risks.

Journey Confidence: From Success to Greater Risks

John attributes his confidence to undertake challenges, such as founding Sendbird and entering the US market, to the positive feedback loop from past successes. Learning, achieving, and increasing the time horizon for the next journey builds confidence and resilience.

As you navigate your entrepreneurial or professional journey, may these insights from John inspire and guide you towards building strong products, nurturing a robust culture, and evolving into effective leaders.

Uploads on Mobile, Posts-Only Feed, Channel Memberships Free Creator Gifting and more!

Now, let's get into the breaking news, as we bring you updates on what the teams at YouTube have been working on to enhance your creator experience.

1. Mobile Uploads Made Easy: Creators using mobile devices can now upload videos or shorts directly from Studio Mobile. This much-requested feature is now live, allowing creators to select a file from their gallery and set its monetization status directly in Studio.

2. Community Posts Feed for Mobile: Community posts are gaining popularity, and we've heard your requests for an easier way to discover more of these posts. Introducing a dedicated feed for community posts on mobile (Android and iOS). Simply tap "View All Posts" on select community posts in the Home tab to explore a feed of posts from channels you've engaged with before or posts the YouTube algorithm thinks you might like.

3. Affiliate Product Tagging in Live Streams: Affiliate creators in the YouTube Shopping Program can now tag products from participating merchants in their live streams. Promote products in long-format videos, shorts, and live streams. Tagged products display a visible "Buy" button, offering a more engaging shopping experience. Find more details on how to tag products from your own store here. Access product impressions and channel data through YouTube Studio.

4. Gifting Memberships in Live Streams: For creators and viewers, gifting channel memberships just got easier. Eligible creators will receive ten free channel memberships each month to gift during live streams and premieres. This is a great way to enhance your community engagement. Check the Help Center link for more details. Seize this opportunity to gift memberships to your viewers starting today!

Sora AI-Generated Videos Just Changed Forever

In the realm of content creation, a new era has dawned with the emergence of Sora, an AI model capable of transforming text prompts into vivid, dynamic videos. This groundbreaking technology is poised to revolutionize the way content is generated and consumed across various platforms. As Sora becomes more accessible, its impact on content creation and creators is bound to be profound.

Imagine being able to simply describe a scene or scenario in text, and watch as Sora brings it to life with stunning visuals and fluid motion. Whether it's depicting bustling city streets, breathtaking natural landscapes, or fantastical realms, Sora has the ability to translate imagination into reality, pixel by pixel.

For content creators, Sora represents a powerful tool that can streamline the creative process and unleash limitless possibilities. No longer bound by the constraints of traditional video production, creators can now generate high-quality visual content with unprecedented speed and efficiency. This opens up a world of opportunities for individuals and businesses looking to engage audiences in innovative ways.

With Sora, content creators can explore new genres, experiment with diverse storytelling techniques, and cater to niche audiences with tailored content. Whether it's crafting immersive narratives, producing eye-catching advertisements, or developing educational materials, Sora empowers creators to push the boundaries of their imagination and deliver captivating experiences to viewers.

Moreover, Sora's ability to generate videos from text prompts transcends language barriers, making it accessible to a global audience. This democratization of content creation enables creators from diverse backgrounds to share their stories, ideas, and perspectives with the world, fostering greater cultural exchange and understanding.

However, as with any transformative technology, Sora also raises important considerations regarding authenticity, creativity, and ethical use. While AI-generated videos offer unparalleled convenience and efficiency, they may also challenge traditional notions of authorship and originality. It's crucial for creators to maintain transparency and integrity in their use of AI-generated content, ensuring that audiences are aware of the technology behind the scenes.

Furthermore, as Sora continues to evolve, it will be essential to address potential issues related to bias, accuracy, and representation in AI-generated content. By prioritizing diversity, equity, and inclusion in the development and deployment of AI models like Sora, we can foster a more inclusive and equitable digital landscape for creators and audiences alike.

In conclusion, Sora AI-generated videos have the potential to reshape the landscape of content creation, offering a glimpse into a future where imagination knows no bounds. As content creators harness the power of AI technology to craft compelling stories and experiences, the possibilities are as limitless as the human imagination itself. With Sora leading the way, the future of content creation has never looked more promising.

Thank you for being part of our community!
Let's keep the momentum going as we navigate the exciting landscape of innovation and growth together. Until next time, stay curious, and inspired, and keep creating!

Tushar Sawant :)

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