Tech Burner on building a Million Dollar Busienss

From MrBeast's groundbreaking experiment on X to Varun Mayya's new podcast series, we unravel the digital landscape's latest trends. Dive into the dynamics of revenue-sharing platforms, the future-focused discussions with industry experts, and the evolving strategies for building a lasting community.

Varun Mayya finishes his limited podcast series Open Conversations

Entrepreneur Varun Mayya has recently finished uploading his limited series podcast, "OnePlus Open Conversations," proudly sponsored by OnePlus. 

Taking to LinkedIn, Mayya expressed his excitement, attributing the launch of the series to the efficiency of AI, which has afforded him more free time.

In his announcement on LinkedIn he said, “Thanks to AI giving me more free time, I'm thrilled to launch OnePlus Open Conversations! While every other conversation on the internet focuses on people’s pasts, I want to focus on the future. Join me for an exclusive 6-episode limited series, diving into the future predictions of various fields with experts. Catch all 6 episodes of OnePlus Open Conversations on my YouTube Channel.”

Mayya invited the audience, urging them to join him on his YouTube Channel to catch all six episodes of "OnePlus Open Conversations."

The lineup of distinguished guests for the series includes Tanmay Bhatt, Nithin Kamath, Aakrit Vaish, Sharan Hedge, Shraddha Sharma, and Ashray Malhotra. Each episode promises to provide unique insights into the future of their respective fields.

The announcement not only underscores the growing popularity of podcasting but also sheds light on the increasing trend of influential sponsorships. In this case, OnePlus has aligned itself with the rising podcast trend, recognizing the value of associating with engaging and forward-thinking content. The sponsorship by OnePlus further emphasizes the brand's commitment to being at the forefront of innovation and technology, aligning itself with dynamic and forward-looking conversations.

As podcasts continue to gain traction as a mainstream form of media consumption, collaborations between content creators and sponsors, such as the partnership between Varun Mayya and OnePlus, showcase the increasing influence and potential of podcasting in India.

Mr.Beast made 250,000 USD by posting his video on X 

MrBeast recently tried something new by sharing his content on X (formerly Twitter). He posted a full-length video on Monday to see how X compares to other platforms in terms of making money.

Here are the important points 

- The video got more than 75 million views on X, and these views count the same as on other platforms like YouTube (where you need 30 seconds of watch time for a view).

- MrBeast has 25.4 million followers on X.

- The same video was posted on YouTube four months ago and has around 200 million views.

Some background

X has been working to be a place for original content, signing deals with famous people like Don Lemon, Tulsi Gabbard, and Jim Rome. Elon Musk, who owns X, is trying to get more creators on board, promising them better ways to earn money.

Even though Elon Musk said creators earned up to six figures for a short time on X, it's not clear if it can be a steady way for creators to make money. Elon Musk convinced MrBeast to try X in December, but MrBeast mentioned that his videos cost a lot to make, and even if they got a billion views on X, it wouldn't cover the costs.

He posted on Twitter 2 days ago to tell us about the revenue that he has made from the video

Tech Burner on Building a Successful Creator Brand 

Tech burner aka Shlok talks about his business Layers on Sahil Khanna’s podcast and this is his advice to new entrepreneurs.  

Distribution alone isn't sufficient; the product must be of high quality. If the product isn't up to par, nothing else matters. Having a product isn't enough; it must surpass what's already available in the market.

However, there is a strategy to convey your message effectively. It matters. People need to be aware that you're creating something commendable, something genuine. Hard work pays off, and people will make a purchase. Reaching people is not difficult; buying distribution is a straightforward but costly approach. Many companies end up incurring losses.

Promoting in shorts might get you 40-50 million views, but it doesn't guarantee conversion. Distribution is present, but conversion is emotionally driven. The connection between an influencer and a product can't be bought even with a substantial budget. While people may view the ad, they are aware it's an advertisement.

The process of building distribution involves becoming well-known and establishing a presence over time. Companies are now adopting a different approach. They recognize the importance of developing a quality product, creating effective marketing strategies, and having the owner actively engaged.

The era of solely purchasing distribution with a substantial budget is obsolete. People are accustomed to a more passive approach; now, the owner must step forward to sell. Owners need to acquire skills in social media, comprehend content creation, and connect with the audience on a deeper level – this is crucial, according to the speaker.

It's a challenging situation for everyone. In running a business, instead of relying on paid distribution, consider focusing on building a community. Establish your own social media presence where people trust you not just for your product but for the value you provide. Building a community ensures that when your product is seamlessly integrated in the future, it continues to generate sales.

If this was forwarded to you and you liked it, then Sign up here.