New creator economy SUPER APP here to replace all?

Hello Creators,

Today, let's dive into the recent report that sheds light on the distribution of creators, as well as a groundbreaking new app that aims to revolutionize the way creators connect and monetize their talents.

The Distribution of Creators in India - Untapped Potential

A recent report has revealed a surprising underutilization of India's massive creator pool. Brands engaging in influencer marketing campaigns are currently connecting with only around 20,000 creators out of a staggering eight crore creators. This astonishing statistic highlights that brands have access to less than 1% of the entire creator universe, leaving millions of creators without viable opportunities to collaborate.

The report by Animeta emphasizes the untapped potential of India's creator economy and the gap between influencers and brands in terms of engagement. However, there's good news on the horizon. Animeta projects that in the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns, signifying immense growth and opportunity.

The analysis also categorizes creators based on follower counts. Nano creators, with less than 10,000 followers, make up 53% of the creator population, while Micro creators (10,000 to 1 lakh followers) account for 36%. Macro creators (1 to 10 lakh followers) represent 10% of the creators, and a smaller fraction of 0.8% are the Mega creators, boasting 10 lakh or more followers.

With such a diverse and rapidly growing creator ecosystem, India's content creation landscape promises exciting possibilities for both creators and brands.

BigBang.Social - Empowering India's Creators

Collective Artists Network's BigBang.Social introduces India's first creator super-app, aiming to redefine the creator economy. This comprehensive platform enables commerce, brand collaboration, upskilling, and a robust peer-to-peer network, empowering creators to connect, collaborate, learn, and thrive.

The app's tech-first approach streamlines India's creator ecosystem, allowing monetization and revenue growth for creator businesses. Creators gain access to curated brand collaborations that match their unique talents and aspirations, opening doors to exciting opportunities and high-quality experiences.

Beyond collaboration, BigBang.Social offers a wide range of tools and resources, including learning modules, online training, and masterclasses led by industry leaders. Creators can also leverage advanced features like cashback rewards and reward points to further monetize their endeavors and maximize earnings.

With the creator economy's total addressable market projected to double by 2027, the launch of BigBang.Social App marks a significant milestone in the growth of India's creator economy. As India becomes home to the largest base of social media content creators, BigBang.Social aims to empower creators and redefine the landscape of digital creativity and entrepreneurship.

As the creator economy continues to flourish, it has the potential to transform industries and redefine content creation, consumption, and monetization. With BigBang.Social leading the way, creators in India have a promising future filled with endless possibilities.

That's all for today's newsletter. Keep creating and embracing the power of the creator economy!

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