Kylie Jenner is diving headfirst into the creator economy

Kylie Jenner's dive into the creator economy, Emma Chamberlain's potential shift to acting, and Mozaic's groundbreaking $20M Series A funding. Discover how Stanly's fan-focused approach and Chamberlain's evolving career mark shifts in the entertainment landscape. Explore Mozaic's pivot from music to creator payments, revolutionizing collaboration compensation. Stay ahead with the latest in the evolving world of creators and entertainment.

Kylie Jenner is diving headfirst into the creator economy

Kylie Jenner is diving headfirst into the creator economy with an electrifying launch: Stanly, a digital fan club designed for artists and their enthusiasts. Stanly isn't just another platform; it's a dedicated space where fans can connect intimately with their favorite artists, gaining access to exclusive behind-the-scenes content and coveted merchandise.

The concept is intriguingly interactive. Users can ascend through different levels of engagement within the community, creating a gamified experience that rewards deeper involvement. What sets Stanly apart is its sharp focus on fandoms – envision BTS' Army, Taylor Swift's Swifties, or Ariana Grande's Arianators finding a home here.

Currently in Beta, Stanly operates on an invite-only basis, adding an air of exclusivity to its allure. The app's demographic target is 16 years and older, signaling a commitment to creating a mature and engaging environment.

This innovative venture by Kylie Jenner taps into an underserved market, catering specifically to the passionate and dedicated fan bases that drive the music and entertainment industries. Stanly's unique approach holds promise, and it's thrilling to witness its potential impact on the evolving landscape of fan engagement.

What’s up with Emma?

Emma Chamberlain, known for her multi-faceted presence in podcasts, coffee ventures, and fashion circles, is now contemplating a potential shift toward acting.

Chamberlain expressed her openness to this new avenue on The Colin and Samir Show her intrigue in stepping into a character's shoes, remarking how it could offer a sense of catharsis different from her usual persona.

Over the past year, Chamberlain has undergone a professional evolution, transitioning away from her candid YouTube style to expressing her thoughts through podcast monologues. Signing an exclusive deal with Spotify for bi-weekly video episodes, she notably reduced her YouTube output from 56 videos in 2021 to merely three this year.

Recently venturing into acting, Chamberlain participated in a commercial collaboration with Warby Parker, relishing the experience of embodying a character outside her norm.

Despite this interest, Chamberlain emphasized her desire to approach acting roles unrelated to her existing career, seeking genuine alignment between herself and the role, independent of her established ventures. She highlighted her intent to avoid leveraging her current success to secure acting opportunities.

Regarding her YouTube presence, Chamberlain expressed her ongoing passion for the video creation process but hinted at a need to explore diverse opportunities within the entertainment realm. Acknowledging her affinity for video creation, she conveyed a sense of readiness to embrace new possibilities beyond the confines of YouTube, feeling an intuitive pull toward unexplored territories in the entertainment industry.

Mozaic raised $20 million in Series A funding from Volition Capital

Funding and Pivot: Mozaic, formerly Jammber, raised $20 million in Series A funding from Volition Capital, amounting to $27 million from investors like Rise of the Rest and music industry executive Joe Galante. Originally focused on B2B aspects of the music industry, the company pivoted during the pandemic to create a collaborative payment solution, leveraging its experience in music project management.

Solving Payment Challenges: Addressing the hurdles creators face when splitting payments among collaborators, Mozaic's solutions, including APIs and Chrome extensions, aim to streamline and automate this process. They offer JSON-based smart contracts, facilitating automatic payments to collaborators based on project-defined rules, directly benefiting artists.

Product Functionality: Mozaic's core product, an API compatible with various platforms like Spotify, YouTube, and Twitch, enables automated payment distribution. They charge a fee of 1.99% + $1 per transaction (capped at $25) for their services. Additionally, the company is launching a Chrome extension and a mobile app to facilitate easier payment splitting among creators.

Future Roadmap: With plans to expand beyond the music industry, Mozaic targets a broader creator base, including YouTubers, Twitch streamers, and newsletter writers. Their innovative Chrome extension aims to simplify payment splitting across multiple platforms, from YouTube to Spotify, making it as easy as tagging friends on product pages.

Business Expansion and Impact: Despite aiming for expansion and introducing new features like a website for better reporting and revenue split, Mozaic remains cashflow positive. The company's solutions aim to alleviate the burdens faced by creators and labels, providing modern alternatives for timely payments, and potentially preventing talent loss due to delayed compensations.

Position in the Industry: With the rise of alternative creative verticals like YouTube Gaming, Mozaic stands poised to leverage this trend, offering solutions tailored to the evolving needs of creators and addressing the complex issue of payment splits that often burden established artists and emerging talent alike.

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