Influencers will make more money in 2024

Discover the surge in influencer ad spending for 2024, with a whopping 13% increase and a total surpassing $35 billion. Former Twitter CEO Parag Agrawal is making waves with his new AI startup, backed by $30 million in funding. Brace for the double-edged trend of AI influencers like Aitana Lopez, reshaping the creator economy and sparking debates on authenticity. 

Influencer Ad Spending Surges in 2024 

In the ever-evolving world of the creator economy, the spotlight is shining brightly on influencer advertising. Brace yourselves for a surge – a whopping 13% increase is predicted for 2024, pushing the total spending beyond the $35 billion mark. This growth isn't just a fluke; it's a deliberate move by brands, with around two-thirds of them boosting their influencer budgets, as revealed by Impact.com. Hold on, it gets even more intriguing – major contributions to this ad spending bonanza are expected from the heavyweight players, the US and China. And here's the kicker – keep an eye out for the rise of Al influencers, marking a notable shift in the industry landscape.

Parag Agrawal's AI Venture Gains Momentum

The former Twitter honcho, Parag Agrawal, is making waves in the tech realm with his new AI startup. Armed with a hefty $30 million in funding, courtesy of Khosla Ventures, this venture is no small feat. Agrawal is steering the ship towards software tailored for large language models. And he's not alone in this journey – Index Ventures and First Round Capital are also on board, propelling this AI endeavor to new heights. This move comes hot on the heels of Agrawal's exit from Twitter, a strategic pivot triggered by Elon Musk's acquisition. The tech world is buzzing with anticipation as Agrawal charts a course into the evolving landscape of artificial intelligence.

The Rise of AI Influencers: A Double-Edged Sword

Hold onto your seats as artificial intelligence steps into the spotlight, reshaping the influencer marketing game. Meet Aitana Lopez, the brainchild of The Clueless agency, boasting a whopping 200,000 followers. Alongside counterparts like Lil Miquela, these virtual influencers are snagging brand partnerships left and right. It's a cost-effective move for brands, but it's raising eyebrows about authenticity and the future of human influencers. Sure, it provides brands control and sidesteps controversies, but the ethical and relational dilemmas surrounding these AI creations are sparking heated debates. The question lingers – are AI influencers here to stay, or is this just a fleeting trend?

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