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- Do Indian creators shy away from sharing their income?
Do Indian creators shy away from sharing their income?
MrBeast Launches the Next Social Blade
Teaming up with Chucky Appleby, MrBeast unveiled ViewStats, a dynamic YouTube analytics database akin to Social Blade. Pioneering features like thumbnail A/B testing and categorized video views aim to empower content creators. Meanwhile, the debate over creator income transparency continues, sparked by Nas Daily's disclosure and contrasting views among Indian creators. Additionally, Zervaan Shah's 'Blue Lays' campaign showcases the synergy between influencers and brands, turning criticism into a collaborative triumph!
MrBeast collaborated with Chucky Appleby, an integral member of MrBeast’s North Carolina headquarters specializing in thumbnails and data, to unveil ViewStats—a YouTube channel analytics database.
Operating akin to platforms like Social Blade, ViewStats exhibits comprehensive YouTube analytics for channels and content creators, offering user-friendly search tools.
Distinguishing itself, the site boasts novel functionalities such as thumbnail A/B test outcomes, categorized video views based on duration, and an estimated video ranking system (e.g. 1/10).
In its future trajectory, the platform aims to roll out innovative tools aimed at aiding creators in brainstorming and enhancing thumbnail design, as shared by Appleby with Tubefilter. These forthcoming features will harness the expertise of MrBeast’s team.
Do Indian creators shy from sharing their income?
In a recent podcast episode by Nikhil Kamath featuring Nas Daily and three Indian creators—Prajakta Koli, Ranveer Allahbadia, and Tanmay Bhatt—Nas detailed his income breakdown. Still, none of the Indian creators addressed the topic.
On Twitter, laurelsudeep initiated a discussion, to which Warikoo responded,
“Never understood this fetish of hiding a company’s revenue or profits, except ‘nazar lag jayegi’.
I can understand personal income. But what will you do hiding your company’s performance? If anything, you will learn something from the feedback you get.
I have certainly received a lot of love and quality feedback from the yearly income videos I have made of my company.
Third one is launching later this month.”
While others supported the creators, stating, “What is this stupid obsession with knowing someone else's earnings? How much a person earns is nobody else's business. If someone wants to share, well and good. If someone doesn't, that should also be perfectly fine without being judged.”
Viraj Seth defended the creators by retweeting—
“honestly kuch nahi milta transparent hoke income ke baare mein
sirf hate aur envy generate hoti hai
"arre yeh hass hass ke paisa kamata hai"
"arre yeh bas logo se baat karke paisa kamata hai"
jisse constructive feedback lena hota hai revenue streams aur company growth ke baare mein woh twitter pe waise bhi nahi milne wale
unse privately baat ho jaati hai”
Zervaan Shah brings back the iconic ‘Blue Lays’
Zervaan’s manager Viraj Shah took to Twitter to explain the campaign
“We did a cool thing.
1. Lay's launched their new Magic Masala flavor that everyone hated.
2. Zervaan, a creator we represent, made a video on it that went viral. I'm talking 7M views, 200k shares.
3. Bingo cashes in on the trend. They send a truck full of their product to him.
4. Zervaan still loves Lay's. Wants to bring back the old flavor.
5. We reach out to the Lay's team. They've seen the viral video. We work with them to bring back the old flavour and announce it with Zervaan.
6. Bringing old flavour takes time so to retain momentum, we send Zervaan to the factory to ensure old flavour is coming back.
7. We help Lay's launch the old flavor. We get photos of Zervaan plastered on the packets.
What a mad win. Client happy, creator happy, audience happy. Win-win-win!
None of this was planned. Just super fast thinking and execution from all parties involved.”
The 'Blue Lays' campaign shows how a creator, Zervaan Shah, and Lay's teamed up after his viral video critiquing a new flavor. They worked together to bring back the old flavor that fans loved. It's a great example of how influencers and brands can listen to their audience and turn criticism into a win for everyone involved.
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