Creator’s Fest, Cosmofeed, and Boost for Regional Creators 🔥

Mumbai is all set to welcome a Creator’s fest in March while Cosmofeed is transforming India’s creator economy. Further, in an interview, Ashish Chanchlani emphasizes the growing importance of regional content creators, noting their deep audience engagement. Discover all of these stories in this edition of RTBCreateX.

Gear up for the Creator United 2.0

Creators United 2024, the much-anticipated second edition of the Creator Festival, is set to light up Mumbai on 15th March 2024. This exclusive, invite-only event, organized by Mad Influence in collaboration with the Government of Maharashtra, promises an immersive experience for over 1,000 influencers, alongside brands, agencies, and industry experts. 

The festival aims to celebrate creativity, innovation, and collaboration within the digital creator community. Last year's CU Fest was a monumental success, boasting over 100 creators and 50+ brands, reaching an astounding 900 million people. 

The upcoming festival, to be held at NESCO, Mumbai, will feature prominent figures from the creator world, including Bhuvan Bam, Ashish Chanchalani, and Anubhav Singh Bassi, among others. Chief Minister Eknath Shinde highlighted the festival's alignment with Maharashtra's dedication to innovation and digital transformation, emphasizing its role in fostering collaboration and driving economic growth. Gautam Madhavan, CEO & Founder of Mad Influence, expressed excitement about continuing the legacy of CU 2023 and propelling the creator economy to new heights. 

With an impressive lineup of influencers and brands that achieved a staggering reach last year, the anticipation for what this edition will unveil is high. As this festival not only celebrates creativity but also fosters significant collaboration within the digital sphere. So, what’s your take? Do events like this really pump up the creative vibes and opportunities in India, or is it all just show?

How Cosmofeed Empowers India's Content Creators

Cosmofeed, founded by Vivek Yadav and Vishnu Pathak in 2021, is revolutionizing the creator economy in India. This Gurgaon-based startup is a haven for content creators, offering a platform where over 7,000 creators have already built thriving communities and hosted engaging events. With a striking membership exceeding 1 million, Cosmofeed is a testament to its effective model, with 20% of its creators successfully monetizing their passions.

The platform stands out by providing a comprehensive suite of tools for monetization beyond the traditional avenues. Creators can leverage subscriptions, event hosting, course creation, and more, to establish a direct revenue stream. This approach not only offers financial independence but also fosters a closer connection between creators and their audiences. By emphasizing data ownership and engagement, Cosmofeed enables creators to tailor their content and offerings, making their interactions more meaningful and personalized.

Cosmofeed's ambition doesn't stop here; it aims to evolve into a complete Creator Operating System. This future vision includes a broader range of services that cover the entire creative process, from brainstorming content ideas to managing an online presence and monetizing content effectively. The platform is designed to be an all-encompassing solution for creators, helping them navigate the complexities of the digital landscape while focusing on their creativity and content.

For creators looking to maximize their potential, Cosmofeed advises focusing on professional aesthetics, strategic audience growth, and exploring diverse revenue streams. The platform's philosophy underscores the importance of building a dedicated community, providing valuable content, and leveraging the right tools for monetization. As the digital content creation landscape continues to evolve, Cosmofeed is positioning itself at the forefront, empowering creators to transform their passions into sustainable careers.

The Rising Stars of India: Regional Content Creators

At the Great India Retail Summit in Mumbai, which happened on February 15 and 16, Ashish Chanchlani, a famous YouTube star and actor, talked about how important local content creators are becoming in India. He said, "Regional creators are going to be the stars of this country." This means that creators who make content that reflects local cultures and languages are really connecting with people all over India.

Chanchlani explained that what people like to watch is changing, especially the younger generation, who are now more interested in content that's a bit darker and has deeper humor. He shared how he had to change his own videos, adding lots of sound effects, to make sure they were interesting to people not just in big cities but also in smaller towns.

When it comes to working with brands, Chanchlani said that it's not just about how many views a video gets. What's more important is whether people actually engage with the content and if it leads to them being interested in the brand. He believes that brands should really understand who is watching the content and make sure their messages fit well with the creator's audience.

Chanchlani also talked about how he likes to check if his videos are actually helping brands by talking to them after a campaign to see how well it did. This shows that for him, success is not just about views but also about making a real impact. 

If you're a local creator, this is your moment to shine. Gear up, embrace your unique cultural stories, and be prepared to make your mark on India's digital stage. Your voice has the power to connect, inspire, and lead the way in this exciting era of content creation.

If this was forwarded to you and you liked it, then Sign up here.