AI will create personalized songs on YouTube

Explore YouTube's pioneering AI disclosure guidelines, celeb-powered AI-generated content, and the conundrum of creative ownership. Witness Prime Hydration's game-changing move with Erling Haaland and the world of sports endorsements. Plus, discover how UGC is rewriting the rules for Indian micro creators, offering a gateway to success in the digital marketing realm. 

YouTube's duo of AI updates aims to redefine AI-generated content

YouTube is setting new guidelines by mandating creators to disclose their use of AI-generated content in videos. This move is accompanied by content tags that creators can employ to alert viewers if the content has been altered or is synthetic. This push for transparency aims to give audiences clarity about the nature of the content they're consuming.

The platform unveils a groundbreaking AI tool called Dream Track, designed specifically for Shorts creators. This innovative tool taps into Google's DeepMind AI technology, allowing Shorts users to prompt AI-generated songs from a roster of artists including Charlie Puth, T-Pain, Demi Lovato, Troye Sivan, and more. By inputting prompts like "Sing a song about my dog Thor," users can select an artist to voice an AI-generated song based on the prompt.

While these advancements offer unprecedented accessibility to artists' voices, they also raise pertinent questions about ownership – a critical asset for creators. The ease with which AI tools like YouTube's Dream Track provide access to an artist's voice blurs the lines of ownership and authorship, posing challenges in the realm of creative ownership.

As accessibility expands, the industry grapples with finding the balance between innovation and safeguarding creators' intellectual property rights. This evolution in AI tools marks a pivotal moment demanding a thoughtful approach toward maintaining artistic ownership in the digital age.

PRIME signs Erling Haaland as First Sponsored Footballer 

KSI and Logan Paul's Prime Hydration just scored big in the sports arena by signing Manchester City's prolific striker, Erling Haaland, as their premier sponsored footballer. Haaland's entrance into the Prime squad marks a significant move for the brand, amplifying its presence in the world of sports endorsements.

Prime Hydration has been on the rise since its inception in early 2022. From swiftly selling out newly launched flavors to even securing its spot with a Super Bowl commercial, Prime's success has been undeniable. The brand's journey from launch to now has an impressive roster of partnerships, ranging from the UFC to KSI's beloved Arsenal FC, and more recently, collaborations with FC Barcelona and Bayern Munich.

However, Prime's sponsorship prowess extends beyond just teams; it's been making waves with individual athlete endorsements too. From UFC sensations Israel Adesanya and Alex Volkanovski to boxing world champion Terence Crawford, Prime has been strategically expanding its roster. And now, with the addition of Erling Haaland, the brand steps into the football domain with a powerhouse move.

While the details of this partnership remain undisclosed, a resurfaced clip from 2020 featuring Haaland expressing admiration for KSI and his brother Deji adds an interesting personal touch to this collaboration.

UGC Content might be your next big opportunity as an Indian Micro Creator 

Entering the world of user-generated content (UGC) in India is a huge opportunity for creators who love making content and acting. What's cool is, you don't need a huge following to start making money. Instead of being the face of a brand, you create content that brands use.

Big brands in India are figuring out that UGC is a smart and cheaper way to tell people about their stuff. This is great news if you're just starting out! Being one of the first creators in this space means you could work with these brands as they get bigger.

The best part of being a UGC creator? You don't have to post everything on your own social media. Your content goes straight to the brands you're working with. Plus, being a UGC creator means you could make money and build a career in digital marketing pretty quickly, just by putting in the effort.

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